MINIMALISM & COLOUR
BEADS FOR MINIMALISTS – to sustain this concept was one of the aspirations of STRIPE+BEAT the brand from the early start.
ROX Ear Cuff in Rock Crystal | UNIFORM Black&White Ring in Glass
But what's with all that vibrant colours that the brand is also well known for? – some might ask. Well, they can live together happily.
Or can they?...
One of the greatest benefits of minimalist design is its ability to use everything in small, intentional doses. It’s not about restriction—it’s about balance. While many associate this style with stark grey-and-white palettes, true minimalism is not about eliminating colour but about creating the perfect space for it to shine.
Technicolor Choker in Yellow Glass & Turquoise Howlite
Nevertheless it's safe to say STRIPE+BEAT embraces a softer version of minimalism. Which is a refined approach to design that embraces restraint, moderation, and harmonious simplicity without feeling stark or rigid. Unlike strict minimalism, which often leans toward extreme reduction, soft minimalism allows for warmth, texture, and subtle expression. It values thoughtful choices over excess, focusing on balance rather than absence.
On The Rox Pink Necklace in Upcycled Crystal Glass & Seed Beads
This aesthetic welcomes gentle contrasts, and natural materials, creating a sense of calm and effortless elegance. It’s about paring back without stripping away personality—leaving just enough room for intentional details, inviting comfort, and making space for beauty in simplicity.
A well-designed piece allows any hue to find its place, offering a clean and effortless canvas where even the boldest colors feel natural. Whether it’s a soft pastel accent, a single striking primary shade, or a subtle gradient, soft minimalism gives you the freedom to experiment without overwhelming your style. It’s about thoughtful choices, where every detail counts, and every color gets the attention it deserves.
Considering all this it is pretty obvious that soft minimalism speaks to those who appreciate simplicity with a touch of warmth—style-conscious minimalists who seek balance, sustainability advocates who value ethical craftsmanship, and creatives who express themselves through subtle details. It resonates with individuals who prefer timeless, versatile design over fleeting trends, embracing conscious consumption and effortless elegance in their everyday lives. IS IT YOU? I believe so.